The Future of National Cultures

How media force cultures to adopt the Dutch Polder Model.

How will national cultures change and merge as a result of changes in media? Why will basic values of the Dutch culture be a model for the changes to come? And what makes the Dutch model so successful? Who could tell you better than Dutch futurist and trend analyst Erwin Van Lun. His revelations open your eyes!

Futurist and trend analyst Erwin Van Lun will shed some light on his fellow countrymen using cultural anthropologist Geert Hofstede’s model of cultural dimensions. Learn about boerenkool stamppot, the Dutch stinginess and the Dutch policy on euthanasia, gay marriage and coffee shops. And find out why the world famous Polder Model will be the model for the world to come.

In this session you will find out:

what major cultural differences there are between the Netherlands and the cultures of the audience
the history of the Dutch Polder Model, and it’s future use by people all around the world
how media developments will fundamentally change the world’s cultures
why global culture will ultimately dominate local cultures
why we need cultural confrontations to build a peaceful world

In this fascinating session Erwin will share with you his personal stories on coffee shops, euthanasia, the red light district, speculaas, gay marriage, and Chief Executives riding their bikes to work. You will leave with a smile on your face, determined to learn from the Dutch successes as well as their failures. And chances are you’ll have a good laugh about your own habits too.

People about Erwin van Lun On Stage

all testimonials

William Kuijpers

CRM consultant(Achmea)

It was an excellent workshop, organised in a creative way. My colleagues were very enthousiastic.

Rob van Vroenhoven

Director(Wij Special Media)

Erwin gave a very good presentation on the babyfair in Holland with the title "Brands as tomorrows' educators". He went indepth in brand agents and personal agents. Leading baby brands such as Pampers, Nestlé, Numico and Prénatal were present. They rated Erwin with an 8.

Egbert Jan van Bel

Chairman(Marketing Executive Center (MEC) )

Erwin really did a great job during a marketing training week for one of our clients, a global and prestigious consultancy organization. Roundabout 24 participants, all sr consultants in CRM and ICT were very enthusiastic while Erwin took us by the hand and lead us through the branding and future communication arena. Erwin’s knowledge and animated style of lecturing was very interesting, erudite and funny! Great mix for a outstanding educating session. The overall rating for Erwin’s lecture was a 9 on a scale 10.