The Future of National Cultures

How media force cultures to adopt the Dutch Polder Model.

How will national cultures change and merge as a result of changes in media? Why will basic values of the Dutch culture be a model for the changes to come? And what makes the Dutch model so successful? Who could tell you better than Dutch futurist and trend analyst Erwin Van Lun. His revelations open your eyes!

Futurist and trend analyst Erwin Van Lun will shed some light on his fellow countrymen using cultural anthropologist Geert Hofstede’s model of cultural dimensions. Learn about boerenkool stamppot, the Dutch stinginess and the Dutch policy on euthanasia, gay marriage and coffee shops. And find out why the world famous Polder Model will be the model for the world to come.

In this session you will find out:

what major cultural differences there are between the Netherlands and the cultures of the audience
the history of the Dutch Polder Model, and it’s future use by people all around the world
how media developments will fundamentally change the world’s cultures
why global culture will ultimately dominate local cultures
why we need cultural confrontations to build a peaceful world

In this fascinating session Erwin will share with you his personal stories on coffee shops, euthanasia, the red light district, speculaas, gay marriage, and Chief Executives riding their bikes to work. You will leave with a smile on your face, determined to learn from the Dutch successes as well as their failures. And chances are you’ll have a good laugh about your own habits too.

People about Erwin van Lun On Stage

all testimonials

Jarco Den Dekker

Project Manager(Fortis)

Erwin is a very energetic person whose vision surpasses the imagination of most people. His ideas about functionality come to live in graphics, leading to vivid discussions. The ideas of Erwin made it possible for potential customers to filter required information in a suitable way. I enjoyed our time working together and I hope he will keep his visionary ideas

Robert de Boer

Owner, Board member(New Kitd, DeMeter)

Erwin was not just a perfect moderator, he also helped organizing the conference. He pro-actively did the supervising, preparation and briefing of the speakers, and a lot more. It was a very successful event and I would even venture to say that this event would not have had this high quality if it wasn’t for Erwin’s contribution. Not surprisingly, the audience rated him very high!

Hans van der Meulen

Chairman Online Marketing Group(NIMA, Dutch Marketing Association)

Erwin van Lun acted as the preliminary speaker at our NIMA (Dutch Marketing Association) dinner. His interactive presentation about the influences brands have on people was inspiring. If you want your event to ‘sparkle’, get Erwin to come.