The Future of National Cultures

How media force cultures to adopt the Dutch Polder Model.

How will national cultures change and merge as a result of changes in media? Why will basic values of the Dutch culture be a model for the changes to come? And what makes the Dutch model so successful? Who could tell you better than Dutch futurist and trend analyst Erwin Van Lun. His revelations open your eyes!

Futurist and trend analyst Erwin Van Lun will shed some light on his fellow countrymen using cultural anthropologist Geert Hofstede’s model of cultural dimensions. Learn about boerenkool stamppot, the Dutch stinginess and the Dutch policy on euthanasia, gay marriage and coffee shops. And find out why the world famous Polder Model will be the model for the world to come.

In this session you will find out:

what major cultural differences there are between the Netherlands and the cultures of the audience
the history of the Dutch Polder Model, and it’s future use by people all around the world
how media developments will fundamentally change the world’s cultures
why global culture will ultimately dominate local cultures
why we need cultural confrontations to build a peaceful world

In this fascinating session Erwin will share with you his personal stories on coffee shops, euthanasia, the red light district, speculaas, gay marriage, and Chief Executives riding their bikes to work. You will leave with a smile on your face, determined to learn from the Dutch successes as well as their failures. And chances are you’ll have a good laugh about your own habits too.

People about Erwin van Lun On Stage

all testimonials

Rob Kranenbarg

Manager Claims Bodily Injury(Achmea (leading insurance company in the Netherlands))

Erwin is an enthousiastic person, who can tell an interesting story about the future and the future of IT. He tells his story in a funny way and also includes his audience in his story. I recommend him to help think out of the box.

Vincent Albers

Trendwatcher, Owner & co-founder(Scienceofthetime.com - a world wide virtual trend watching network )

I hired Erwin to help shape the future of brands for my marketingcommunication students. To give them insights how things could change; what to look for when you are doing research; what new developments to take into account when making up marketingplans; what new theories are gaining momentum in our world. We were all thrilled to have had him around.

Tarnya Bohm

Online Marketing Manager(RaboPlus (Rabobank International Direct Banking), Australia)

I've had the pleasure of attending a couple of Erwin's presentations to Rabobank on the future of brands and marketing. I found that his vision provided some interesting food for thought for marketers looking for different ways to reach consumers now and to start thinking about possibilities in the future. I found Erwin to be an entertaining speaker and his engaging interaction with the audience also helped cement some of the principles he was explaining.