The Future of National Cultures

How media force cultures to adopt the Dutch Polder Model.

How will national cultures change and merge as a result of changes in media? Why will basic values of the Dutch culture be a model for the changes to come? And what makes the Dutch model so successful? Who could tell you better than Dutch futurist and trend analyst Erwin Van Lun. His revelations open your eyes!

Futurist and trend analyst Erwin Van Lun will shed some light on his fellow countrymen using cultural anthropologist Geert Hofstede’s model of cultural dimensions. Learn about boerenkool stamppot, the Dutch stinginess and the Dutch policy on euthanasia, gay marriage and coffee shops. And find out why the world famous Polder Model will be the model for the world to come.

In this session you will find out:

what major cultural differences there are between the Netherlands and the cultures of the audience
the history of the Dutch Polder Model, and it’s future use by people all around the world
how media developments will fundamentally change the world’s cultures
why global culture will ultimately dominate local cultures
why we need cultural confrontations to build a peaceful world

In this fascinating session Erwin will share with you his personal stories on coffee shops, euthanasia, the red light district, speculaas, gay marriage, and Chief Executives riding their bikes to work. You will leave with a smile on your face, determined to learn from the Dutch successes as well as their failures. And chances are you’ll have a good laugh about your own habits too.

People about Erwin van Lun On Stage

all testimonials

Raymond Borsboom

Owner & Director(O is 4 and Artifex)

Erwin facilitated a workshop for our customers in which he combined two well-loved topics 'New Media' and 'Co-Creation' splendidly. After an interactive lecture on developments in the media-, marketing- and brandlandscape we got to it with the new co-creation process for events. Within an hour, we had a wall full of ideas, structured in our new way of thinking, and concrete points to work on the next day. Great!

Giel Kassenaar

Program Manager(ABN AMRO)

Erwin is without exception the most energetic and inspirational guy I have ever worked with. With all the positive and negative feelings this can bring... But one thing: always a laugh, always straight and never a dull moment!

Christina Brauer

Board Member, society of communication students(University of Twente)

There could have been no better moderator for our symposium than Erwin. With his knowledge on the subject he gave us a lot of inspiring input and helped us to structure the content. We also benefited from his contacts to important people in the marketing world. At the day of the symposium Erwin was very helpful all the time and fulfilled his role as a moderator brilliantly. The visitors were fascinated by his stories, amused by his interactions and impressed by his knowledge.