The Future of National Cultures

How media force cultures to adopt the Dutch Polder Model.

How will national cultures change and merge as a result of changes in media? Why will basic values of the Dutch culture be a model for the changes to come? And what makes the Dutch model so successful? Who could tell you better than Dutch futurist and trend analyst Erwin Van Lun. His revelations open your eyes!

Futurist and trend analyst Erwin Van Lun will shed some light on his fellow countrymen using cultural anthropologist Geert Hofstede’s model of cultural dimensions. Learn about boerenkool stamppot, the Dutch stinginess and the Dutch policy on euthanasia, gay marriage and coffee shops. And find out why the world famous Polder Model will be the model for the world to come.

In this session you will find out:

what major cultural differences there are between the Netherlands and the cultures of the audience
the history of the Dutch Polder Model, and it’s future use by people all around the world
how media developments will fundamentally change the world’s cultures
why global culture will ultimately dominate local cultures
why we need cultural confrontations to build a peaceful world

In this fascinating session Erwin will share with you his personal stories on coffee shops, euthanasia, the red light district, speculaas, gay marriage, and Chief Executives riding their bikes to work. You will leave with a smile on your face, determined to learn from the Dutch successes as well as their failures. And chances are you’ll have a good laugh about your own habits too.

People about Erwin van Lun On Stage

all testimonials

Bart Henau

former Founder and CEO(yoBuz)

Erwin has proven time and again to have a great creative mindset. Combined with his pertinent view on past, present and future developments in marketing, media, communication etc., you have a great guy that delivers a truly professional product.

William Kuijpers

CRM consultant(Achmea)

It was an excellent workshop, organised in a creative way. My colleagues were very enthousiastic.

Marc Woesthuis

Managing Director and owner(TriMM interactieve media)

During our Customer Day Erwin van Lun succesfully explored the landscape of brands. Together with the attendees he took everyone on a learning journey with lots of brand examples. The story and presentation were clear, interesting and entertaining.