The Future of National Cultures

How media force cultures to adopt the Dutch Polder Model.

How will national cultures change and merge as a result of changes in media? Why will basic values of the Dutch culture be a model for the changes to come? And what makes the Dutch model so successful? Who could tell you better than Dutch futurist and trend analyst Erwin Van Lun. His revelations open your eyes!

Futurist and trend analyst Erwin Van Lun will shed some light on his fellow countrymen using cultural anthropologist Geert Hofstede’s model of cultural dimensions. Learn about boerenkool stamppot, the Dutch stinginess and the Dutch policy on euthanasia, gay marriage and coffee shops. And find out why the world famous Polder Model will be the model for the world to come.

In this session you will find out:

what major cultural differences there are between the Netherlands and the cultures of the audience
the history of the Dutch Polder Model, and it’s future use by people all around the world
how media developments will fundamentally change the world’s cultures
why global culture will ultimately dominate local cultures
why we need cultural confrontations to build a peaceful world

In this fascinating session Erwin will share with you his personal stories on coffee shops, euthanasia, the red light district, speculaas, gay marriage, and Chief Executives riding their bikes to work. You will leave with a smile on your face, determined to learn from the Dutch successes as well as their failures. And chances are you’ll have a good laugh about your own habits too.

People about Erwin van Lun On Stage

all testimonials

Hannah Samuel

Professional Speaker-MC, Author, Reputation Advisor(The Reputation Champion)

I had the pleasure of hearing Erwin speak at an international speakers summit in New Zealand and was very impressed with his energy and insights. Erwin has a very engaging, welcoming style and is passionate about the role personal branding plays in our personal and professional lives - something very close to my heart! A very talented marketer and speaker.

Léon Haver

Managing partner(Ontwikkelaarsgilde)

Erwin is an enthusiastic, creative speaker, who helps his clients translate his vision of future trends into concrete actions today. He gets a group involved in his presentation, and then naturally moves them into action. So if you need a kick-start for your process, energy to work together, or a common focus for the future: Erwin is your man!

Jan Bosse

Manager Marketing Strategy & E-commerce(Otto)

Erwin gave a very impressing view on future developments in connecting consumers and businesses. He opened our eyes!