The Future of National Cultures

How media force cultures to adopt the Dutch Polder Model.

How will national cultures change and merge as a result of changes in media? Why will basic values of the Dutch culture be a model for the changes to come? And what makes the Dutch model so successful? Who could tell you better than Dutch futurist and trend analyst Erwin Van Lun. His revelations open your eyes!

Futurist and trend analyst Erwin Van Lun will shed some light on his fellow countrymen using cultural anthropologist Geert Hofstede’s model of cultural dimensions. Learn about boerenkool stamppot, the Dutch stinginess and the Dutch policy on euthanasia, gay marriage and coffee shops. And find out why the world famous Polder Model will be the model for the world to come.

In this session you will find out:

what major cultural differences there are between the Netherlands and the cultures of the audience
the history of the Dutch Polder Model, and it’s future use by people all around the world
how media developments will fundamentally change the world’s cultures
why global culture will ultimately dominate local cultures
why we need cultural confrontations to build a peaceful world

In this fascinating session Erwin will share with you his personal stories on coffee shops, euthanasia, the red light district, speculaas, gay marriage, and Chief Executives riding their bikes to work. You will leave with a smile on your face, determined to learn from the Dutch successes as well as their failures. And chances are you’ll have a good laugh about your own habits too.

People about Erwin van Lun On Stage

all testimonials

Léon Haver

Managing partner(Ontwikkelaarsgilde)

Erwin is an enthusiastic, creative speaker, who helps his clients translate his vision of future trends into concrete actions today. He gets a group involved in his presentation, and then naturally moves them into action. So if you need a kick-start for your process, energy to work together, or a common focus for the future: Erwin is your man!

Chris Middeldorp

General Manager (General Manager at VDM advertising, Netherlands)

Colleagues who attended a session with Erwin as one of the speakers said: "Erwin is a really inspiring speaker, an expert in understanding and explaining future trends". This was the perfect hint to ask Erwin to speak at a kick-off session with a newly acquired client. Erwin is the kind of speaker that knows how to Involve his audience and get his inspiring message across. I admire Erwin for his broad vision and the transparency of his views on the times to come

Edwin Van Raalte

Senior Manager(Rabobank - RaboPlus Australia)

Erwin is an excellent speaker with a great vision well beyond the world of web 2.0. He has a unique set of communication, business, IT and strategic skills and is capable to inspire his audience and encourage management to think about strategic brand opportunities and challenges as well as many other marketing and internet related aspects.