Via Amazon TextBuy the buying hungry consumer can directly order whatever catches their eye in a shop, on the street or in a bar. Users send a text message with the name, description, barcode or ISBN number of the product. If Amazon is selling similar items then you will be sent a message with the results. The consumer can immediately buy one of the products or ask for a wider selection of products.

Future Vision by Erwin Van Lun on this article

The mobile phone is becoming a screen over the physical world. At the moment we still need to send a text message but soon the product will be automatically recognised (via barcode, built in chips or just by its form) and the maker will provide specific information straight away. If we want to make further comparisons we will consult one of our coaching brands, which will advise us like a friend. A decision is then quickly made.

Related trends

• Coaching brands

• in Dutch