As you know, I've been working with chatbots since 2005. It has been silent for years but with the introduction of the Facebook #Chatbot platform we've entered another hype. It seems that every innovative company now wants to be in the friend list of a consumers. Well, let me tell you what to take care for.
So, I've added quite a few Facebook messenger chatbots in order to test them (they want to be added to the Chatbots.org directory). The first thing these bots do is to start sending. After a few days I can't find the messages of my friends anymore. The first thing I did is to remove them again.
What chatbots are really about is to answer questions, to be relevant in time. How can you possibly know when you're relevant as a single brand? You've possible attended many workshops with that theme but the true answer is: you can't. That what we see right now. You can't, you simply can't. Let me explain.