In my book I predicted that all company/brand logos would be animated in the future. The static version would be considered as boring, dull, flat in the future. Well', I'm not on top of the trend anymore, but just stumbled upon Aurora, a 3D tool for logo animation, which is proof to me that the market for logo animation starts to grow.

Microsoft has published a future vision of what can be expected between 5-10 years. Most of it is quite realistic (not sure about the timeline though), although I would have left out the keyboard.

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