The ANWB is letting it's members vote for it's new logo. Members enter their membership number and are then able to vote. The ANWB is a Dutch association that provides, amongst other services, breakdown help to it's members. Future Vision by Erwin Van Lun on this article
Brands are now experiencing their brand coming out. The consumer, citizen or member of a brand is now more frequently included by the brand headquarters. Now it’s just a gesture, soon the headquarters will only facilitate. They are in the service of their subjects after all. This is an example of the phenomenon.