Ask.com shows itself in an Olympic look for the Olympics in Beijing.
Future Vision by Erwin Van Lun on this article
This is how brands show their involvement with society. New brands, not just suffering from such rules as ‘thou shallt not touch the logo’ know exactly how to do this. Sometimes it surprises me how slowly these design elements penetrate the traditional brand landscape. This form of brand visualization is definitely something that’s waiting for us in the coming years. It charges brands with warm emotions, exactly what brands want, but apparently don’t quite grasp yet.