The Dutch Ministry of Waterways and Public Workes uses special cameras to register cars (through license plate registration) using highway A9 at least 3 times a week. This is a group of 12,000 drivers. These people have all been asked if they were interested in a special 'A9 accessible' pass. Three thousand of them said they would like to obtain one (rb, Dutch). Brands, even the Dutch government, will monitor the use of their products (the infrastructure in this case) to optimize their service on a personal level. Now privacy is still an issue, but in the future we will be able to state on our personal web page: yes, help me optimize the use. Then privacy all of a sudden becomes much less important. As long as the information is not shared with other parties. Very slowly it goes this direction.

• in Dutch