The new European video portal Babelgum has the ambition to make all content for consumers available. Meaning all content made by consumers themselves. The money is (still) to be made through advertisements (mf, Dutch). This way a new home entertainment coaching brand comes into being: a brand that entertains us on a TV night. A brand that knows how to deliver top-content specifically in our interest. A brand we will be willing to pay for. This is a start.

• in Dutch