The line between banners and widgets (an intelligent coding behind a space on a website that can be shared by different websites) is slowly disappearing. This example shows a banner of an event that users can mark. This way users can put the date directly in their diaries, invite friends, set a reminder (maybe the user wants to decide later), put it on their personal page on Facebook (without showing it to friends or other people) or just book tickets straight away.And that’s how it’ll work when a user clicks a reminder:
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Without leaving the page the user can buy tickets directly.
Future Vision by Erwin Van Lun on this article
A smart publisher, read a smart brand, makes sure that someone who’s set something as a reminder has a different ‘show’ the next time. To someone who’s already booked you don’t need to show ‘book now’ again. And that smart publisher will at some point know so much about a customer that they’ll know exactly what to offer next time. And that ‘publisher’ won’t earn money from the ad revenue, but from actually selling products. This is how publishers can develop into coaching brands. This is a step in that direction.