Facebook users from the UK can use GetThemIn to give each other real alcoholic drinks. They can choose from an assortment of wine, beer, champagne, or spirits. For this they first add the GetThemIn-application to their Facebook account, then they select what they want to give to which friend. Payment goes through Google checkout. Then their friends get a Facebook notification, a text message that you'll receive a discount coupon that'll land in your post box a little later. This lets you pick up your product in the store.

Future Vision by Erwin Van Lun on this article

Still pretty complication, but the essence is that brands (like GetThemIn) are using your friends list. Where this leads to in the long term is that you’ll be standing in a store, think ‘hey, this is nice for Lisette!’. Then you have a spoken dialogue with a brand like GetThemIn, which then delivers a wrapped package to Lisette, or sends her a message: “You’ve received xxx from Erwin, you can pick it up at the end of the street”, or – even better – use her location. Suddenly a delivery person will be standing in front of her: “Here you go, for you!”. That’s how simple it can be, how far it can go, will go.

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