Video portal Blinkx identifies language in its videos. Then advertisers (brands that still want to 'shout' ) can buy words or categories comparable to the Google AdSense program (mb, Dutch). Now Blinkx identifies language, in the future it will also recognize objects in videos. If we then see a handy tool, a special pair of jeans or fancy sun glasses, we can react to those immediately. Also through (our) spoken language. Every brand that supplies us with (interactive) video material will know exactly what there is to hear or to see, and can help us handling our next questions. Then it is not about advertising any more (giving suggestions when the consumer didn't ask for them), but about answering the consumers' questions. This is a small step in that direction.