Bløf, a Dutch pop group, lets its fans watch the recording of its new album 'Oktober' (October) in 3D using the Pickering Player named after The Pickering House, a mansion near Dublin, Ireland, where the new Bløf cd was recorded. The online version is a pared down 2D version in which you can watch along with the recordings from eight different camera positions. Once you've bought the CD, however, you're shown a fully 3D world.
Future Vision by Erwin Van Lun on this article
Brands, what pop bands simple are, are building 3D worlds. Each brand will soon have its own 3D world that will replace the concept ‘website’ as we know it today completely. Texts will disappear to the background, only images will remain.
Soon we can sing ourselves. We can be in the virtual Pickering House ourselves. Or can have a holographic projection of the whole room into our living room. Adapted to the shape of our own home, if need be. The result can be shared with friends. Who thinks we’ve already come a long way is wrong. It’s only starting to become fun…