Future Vision by Erwin Van Lun on this article
Completeness is what the formation of coaching brands is about in 2008: put everything in one place for me. Currently Boezoe is living off advertisements, but soon it’ll get a percentage of a sale or work with a subscription model. Boezoe won’t just be able to find anything, but it’ll also know what you’ve bought previously. If you then want to know what’s in in your child’s class and where you can get it for a nice price on top of that, Boezoe will be able to help you. It’s getting more and more personal, getting more and more added value. That’s what this evolution is about.