The British Open University offers its lectures through iTunes. The Open University has already added over 300 audio and video fragments. Examples include courses on art history or a lecture on how Sierra Leone is recovering from a horrible civil war. Other subjects that are treated in the podcasts are: cows that can choose when they're to be milked, researches who look up the very limits of humanoid computer interactions, the world of mathematical modeling or an ecological school trip in the English highlands.

You can now also find Trinity College Dublin and University College London on iTunes. It’s the first time that such institutes outside of the US make use of iTunes. Stanford, MIT and Yale were offering this service before this.

Future Vision by Erwin Van Lun on this article

Brands are experiencing a brand coming out, are becoming more and more open and share their information. In the experience economy that’s created they’ll start teaching, stimulating or entertaining people from a distance, using audio, video, actively, through interaction or in games. Government brands will be obligated to deliver this service. After all the goal of universities is to gather and distribute knowledge. This step fits completely with these developments.

Related trends

• Experiences
• Brand coming out

• in Dutch