Bruna has developed a gadget with which Hyvers (users of social network Hyves), can select three books, give them a rating and show them on their profile. Friends in their turn can look up more book details by clicking on the books. That data is provided by Bruna by means of a link to the corresponding book page on Bruna.nl
Future Vision by Erwin Van Lun on this article
In a next step you can see which books you’ve bought at Bruna, which books you own (no matter where you bought them), or have ever read. We make everything overseeable and decide whom to share the information with. This is a nice example.