Example: During the SOPA/PIPA debate in 2012, a number of companies pushed to pass legislation that reduced online freedom of expression, while other companies fought hard to oppose the legislation. With Buycott, a campaign can be quickly created around a cause, with the goal of targeting companies with a boycott unless they change their position, or buycotting a company to show your support.
When you use Buycott to scan a product, it will look up the product, determine what brand it belongs to, and figure out what company owns that brand (and who owns that company, ad infinitum). It will then cross-check the product owners against the companies and brands included in the campaigns you've joined, in order to tell you if the scanned product conflicts with one of your campaign commitments.
Future Vision by Erwin Van Lun on this article
This is a vital development in the brand scape. This will allow consumer to find unite themselves, find information on the moment of purchasing. It will really make a difference.
Next obviously, is connecting your purchases (through connected programs of retailers) to your Facebook account, calculate your ‘world balance’ points (how balanced your purchases are with world), and you can see who of friends are actually spoiling the world.
This will really boost the worldwide sustainablity trend. Forever.