Casio's new digital camera, the Exilim, projects a small character in the screen. It concerns a character from Doraemon, a popular Japanese animation show. The face is used to give visual signals on how the photo will look. If the photo isn't focused right, Doraemon won't look happy. But if the photo is focused right (and the people in the picture smile on top of that), Doraemon smiles broadly.
Future Vision by Erwin Van Lun on this article
Brands let themselves be represented by characters more and more. Currently on this specific screen, but later you’ll see this characters when you sort your photos on big screens. More examples will follow.