Vacation parks Center Parcs have consumers design their own park in a game. In this park they or others can play simple games around activities offered by Center Parcs in 'real life', like water skiing and golfing. The challenge for the park manager is to make the park as popular as possible, for example by inviting friends, or by stimulating visitors to come back regularly (ab, Dutch). Brands mirror the physical world to the virtual world. Now through simple games, later people will be able to design real life parks, while the present parks are templates offered in advance by Center Parcs. Based on the experiences in this virtual world, Center Parcs earlier or later will change their physical parks too. This is a small step in that direction.
Center Parcs has consumers design park in game
Vacation parks Center Parcs have consumers design their own park in a game. In this park they or others can play simple games around activities offered by Center Parcs in 'real life', like water skiing and golfing. The challenge for the park manager is to make the park as popular as possible, for example by inviting friends, or by stimulating visitors to come back regularly (ab, Dutch). Brands mirror the physical world to the virtual world. Now through simple games, later people will be able to design real life parks, while the present parks are templates offered in advance by Center Parcs. Based on the experiences in this virtual world, Center Parcs earlier or later will change their physical parks too. This is a small step in that direction.