Coca Cola rents out its buildings for events. Special website World of Coca Cola was introduced specifically for this purpose. Among the facilities are a special theater, a room with the worlds biggest collection of Coke memories, and a special taste-experience room. The rooms can be rented separately, or the total venue can be rented from $15,000 a day. Only in the evening, as the building is in use during the day (dc, Dutch). Brands come to life in all brand touch points: from plant, to office, to shop: every single contact with the brand, for employees as well as consumers, adds to the experience of the brand. Thus we will be invited to lots of special headquarters in the future. This is an example.