Consumentenbond shows all test information
Dutch consumer organization consumentenbond has recently started to show all of its tests online. The organization originated in a time we saw many products on the shelves, of which we didn't have more information than the information provided on the box. In those days, people had less money, and consumers wanted to reduce the chances for a mis buy. A gap in the market the consumer organization jumped into. These days we have much more information, reviews of our friends and other people available to us through our mobile at any time. Besides, we can compare many more products than just the pre selection of the consumer organization. To my opinion, the consumer organization will have to extend their database (include all products), mark the products that have been tested and those that haven't been tested, invite consumers to add information to tests (or further involve them in the testing), and at the same time facilitate purchasing, for example through testing stores and linking to them. In the end, a business model only survives when it adds value to the lives of people. And once you have made your choice, you want to order directly, and get help in that process. If the consumer organization then also splits its activities in different brands, a nice foundation is laid for the development of several coaching brands.