Future Vision by Erwin Van Lun on this article
Brands are preparing for an enormous revolution: namely being present on a whole bunch of (mobile) screens. By now the time of ‘the’ internet is far behind us. The luxury that we only had to worry about the size of the sreen. It’s about about being present everywhere. And later, on call, when you hear your name ‘as brand’, you have to get to it right away.