If you park your car illegally in Dubai, officials will send your parking fine to your mobile phone through MMS (via mc, Dutch). National governments, 'brands' connected to a region, a strong brand culture and with that solidarity and loyalty, start real-time control of the rules made by the inhabitants. We will be followed everywhere, our behavior will be analyzed on the spot and be corrected immediately if we do something that the majority of the inhabitants don't want us to do. That is how we will keep our countries safe in the future, so we can move comfortably and freely. Just a very subtle difference with a Big Brother which you can't influence. So if you get out of your car at a spot you are not allowed to park at, you will be informed directly, fully automatically. This is a step in that direction.

• in Dutch