- pharmaceutical companies benefit from ill patients, not healthy ones. Because of this they'll be more inclined to develop medicines that are used for a long period of time than medicines that heal or, even better, medicines that prevent.
- banks benefit from many loans so that a lot of interest gets paid. Their own risk is at the forefront then.
- the producers of mobile electronics such as cameras or cell phones benefit from as many sales as possible. If something's stolen, you'll just have to buy a new device. Technically speaking, for example, telephone networks can block stolen phones, but it doesn't happen.
And so I was wondering today why no one's inventing paint that stays for thirty years. It should be possible in 2008. Now I'm not an expert on paint, but I've got the feeling that conflicting interests are part of this too.
These conflicts will soon be solved by the emergence of coaching brands. They reason from the consumer’s perspective, catalogue questions from the (combined) consumer and invite the network economy to come with solutions. Solutions that can then be offered. It’s absolutely going in the opposite direction, but it’ll mean that many existing companies should prepare themselves.