Dutch realtor ERA organizes several Open House Tours a year. On that (Satur)day, people can see houses without an appointment. Starting this year, they can search for houses on the internet, and then download the addresses of their interest in their TomTom navigation system (em, Dutch). This way the dialogue with our home coaching brands also spread over several displays. In the future our home coaching brand will always be with us, and will help us to find great houses, to get the living comfort we like, to design the house the way we like it. Now we still need to download things, later just saying 'that's a great house' will be sufficient to get the home coaching brand going. Then we will photograph the house with our mobile phone, get a video presentation on TV, and get an interactive presentation in 3D through the PC. Everything connects to each other. The mobility coaching brand, TomTom in this case, will then make sure we get to our destination without a hassle.ERA puts house tour in navigation system
Dutch realtor ERA organizes several Open House Tours a year. On that (Satur)day, people can see houses without an appointment. Starting this year, they can search for houses on the internet, and then download the addresses of their interest in their TomTom navigation system (em, Dutch). This way the dialogue with our home coaching brands also spread over several displays. In the future our home coaching brand will always be with us, and will help us to find great houses, to get the living comfort we like, to design the house the way we like it. Now we still need to download things, later just saying 'that's a great house' will be sufficient to get the home coaching brand going. Then we will photograph the house with our mobile phone, get a video presentation on TV, and get an interactive presentation in 3D through the PC. Everything connects to each other. The mobility coaching brand, TomTom in this case, will then make sure we get to our destination without a hassle.