In the run-up to the Super Bowl, Careerbuilder will ask Facebook members which team they think will win the game, the Pittsburgh Steeler or the St. Louis Cardinals. When users make their pick, they are shown the results so far, as well as how their friends voted. They will also have the option to be taken to the Careerbuilder fan page.
After the Super Bowl, the career-services site will run one or more of the commercials it ran during the game, with new questions relating to the spots. It will also be offering a “virtual gift” featuring an item from the commercials.
Future Vision by Erwin Van Lun on this article
Brands will start to use friends-of-friends networks. In time you’ll be able to indicate what you think of certain services and show it to your friends. Then you can indicate with Facebook what your favourite brands are. That’ll be the brands who can ask you questions, and with whom you want to share your details of yor friends, at least indicate who your friends are. And perhaps the brand will know your friend too and you’ll have a conversational topic. Those are the most important components of tribal thinking that’s taking shape. Asking questions, listening, imagining, asking on. Something very different from sending. But something that’ll eventually only strengthen brands.