Social Network Facebook recently has made a connection with 3D world ActiveWorlds (similar to SecondLife). After clicking an ActiveWorlds icon, Facebook asks permission to pass on login information to ActiveWorlds. Facebook asks to pass on:

• Know who I am and access my information
• Put a box in my profile
• Place a link in my left-hand navigation
• Publish stories in my News Feed and Mini-Feed
• Place a link below the profile picture on any profile

Then part of ActiveWorlds appears within FaceBook (dc, Dutch). This illustrates how brands in the future pass on information of customers. Coaching brands, brands that have access to the consumer (Facebook is a developing social coaching brand), will very carefully manage the information, but they will make it easy for consumers to transfer the information, so that they don't have to give the same information over and over again. This is an example of how this can go.

Related trends

• Coaching brands

• in Dutch