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Future Proof Ideas since 2005, by Erwin van Lun

Facebook puts friends on telephone homepage

Facebook is now available on the Xperia™ X1 phone of Sony Ericsson. On this photos of your friends will integrate on the desktop of your phone (standby-screen), you can see their latest status changes if you touch the pictures and you get more options if you touch them again, including calling them. Furthermore you can quickly upload photos to Facebook. The Facebook panels can be downloaded for free using the built-in download function of the smartphone or from the Sony Ericsson website (choose 'Panels')

Future Vision by Erwin Van Lun on this article

Personal media connects to what’s closest to people: friends, family, warm relationships. Currently it’s useful to call with 1 click, but later on you can say that you’d like to be called only by friends, or by friends of friends. That brands still want to call too, that’s their problem. All brands we trust get a separate rule and can call us on occasion. And brands like Facebook, social coaching brands in the making, are at the gate to remove their unwanted behaviour (permanently). It won’t be long now.

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