Social Network Facebook shows your friends what you bought in online shops connected to Facebook (mb, Dutch). This has led to all kinds of privacy discussions. Which makes sense: of course you don't just want to show your friends everything you do. But sharing information with friends is the innovation here. In the future shops will recognize friends, and they will ask you if your purchases and your experiences there can be included in advice for your friends. That is a slightly different way of doing it, but much more pure. What does Facebook have to do with all purchases I make somewhere else?

In the search for new business models, Facebook too think they have to do everything. Facebook should concentrate on facilitating mutual contact and leave purchases in other domains (like music, clothes or electronics) to others. I think this will take shape next year.

• in Dutch