Future Vision by Erwin Van Lun on this article
Social coaching brands help you to maintain your network. For now loose niches will be created because traditional social network (such as MySpace, Facebook or Livejournal) don’t pay any attention to them, but they’ll be reintegrated. On these networks you can see mothers who have no abilities to do something with their baby other than share some pictures, you’ll see profiles with hundreds of friends without differentiating between family, acquaintances and read friends, you’ll see people who are getting married, but they can’t do anything other than a few extra messages, list items or calls.
The limited abilities of today’s social networks is creating new competition. It’s only a matter of time, though, before social networks return to their core business: facilitating contact between people.