The biggest website for fashion accessories in the Netherlands,
Fashionize.nl, uses a character in its communication. This character is used at the website as well as in the favicon (the graphic sign that appears in the address field and in the bookmark list). Now as an illustration, later this character will get a name, will become interactive, we can react to it and in the end it will evolve into a brand agent
, with whom consumers will start their spoken dialogues through any possible display. This is a small step in that direction.