Future Vision by Erwin Van Lun on this article
If we can measure our intentions, we’ll also know when we’re not doing something that we’d actually like to do. That can lead to a break-through in all sorts of therapies, in coaching and in personal development. Then we’ll know how people really react to something instead of asking the question (in marketing research for example) of the cortex. If you do that you get socially desirable answers. This could make research much more trustworthy.