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Online golfretailer
Golfers voor Golfers lanceert een
golfwidget. This allows golfers to easily share their current golf handicap with others on the social networking sites or portals that they use (via
bm, Dutch). Brands have ever more understanding and control of the art of
tribal thinking . They let other spread their word and Golfers for Golfers easily finds new customers. It's a very different way of thinking, a way that every brand will soon begin to use. It will be the most successful for brands with a symbolic function, brands that say something about their users.