Google, in honor of its 10-year anniversary, pulled out Google 2001. They're the oldest search results still available. In the passing years the logo has changed, but searching still happens in exactly the same way. Most of the sites found no longer exist.
Future Vision by Erwin Van Lun on this article
Traditional brand thinking is based on building a consistent image. When the strategy changes, all the brand’s expressions have to chance. It was absolutely necessarily; people are always shown the brand in a flash and based on that a brand image is formed in people’s heads. However, the times have changed. For no reason, people can spend half an hour visiting a brand (virtually). Showing how you used to look, where you came from, what your origin is, that’s only powerful. It makes a brand authentic.
Tip for every brand: always save your old websites!