Google lets developers design add-ons for its internet browser Chrome, like competitor FireFox. Many wishlists have so called ad blockers, scripts that make it impossible to display ads. Other popular extensions show in the browser what the weather'll be like or give access to, for example, iTunes.

Future Vision by Erwin Van Lun on this article

It’s an example of how brands involve the consumer in the development process, an example of how brands are becoming more open and more transparent to eventually make the barrier between consumer and producer disappear. The question is, what you own as stock owner then. There’s no contract with the consumer; it’s pure emotional binding.

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