Future Vision by Erwin Van Lun on this article
Brands think better and vetter about brand visualisation in the virtual world that’s being created. At the moment 99.9% of the companies has just a miniature version of the logo as favicon. It results in all sorts of small frilly things because that logo will neer fit in such a small space. Google thought about it really well, with its community at that, and that’s how it should be.