Google News now provides access to original press releases of press agencies. Among them are American press agency Associated Press (AP), French Agence France-Presse (AFP), British Press Association (PA), and Canadian Press (CP)(dc, Dutch). Now it is limited to a handful of countries, but this will lead to direct consumer access to all press releases that have ever been made. Thus the quality of web log postings will increase, as they can easily cite the original piece, and link to it. And the amount of postings will increase too. In the end news coaching brands will help us, based on our personal preferences, to make a selection of all news items available in text, audio, or video. Google News is a news coaching brand in development.