People who search in complicated databases at Google, see a branded search animation. Brands extend their visual identity more and more. With logo animations, with logo illustrations and also with this type of animated graphical devices. This animation is typical for Google. In a next step this type of animations will start to show personalities. The two o's of Google for example could move around each other to show patience, irritation or relaxation. Google is ahead in using new visual characteristics. A lot more examples of other brands are to follow.

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