Google launches its own 3d world under the name Lively. In this world users can create avatars, communicate with others and build their own spaces and objects.

Future Vision by Erwin Van Lun on this article

All brands are building on their own 3D brand worlds. The most fortunate and online oriented brands are at the forefront, but soon every brandsite will be a 3D world, instead of the 2D websites we encounter at the moment. And eventually this will also go for the smallest brands. And in those 3D worlds we won’t need to create our own avatars, we usually come as ourselves, just like entering a store. And sometimes we dress up, give ourselves a different name, like in the theatre, playing sports or at the carnival.

Related trends

• Brand worlds
• More 3D

• in Dutch