Through HealthVault consumers can maintain their medical records online, and get access to medical knowledge and health suppliers. Patients, people who are ill, can connect drivers like diabetes and pulse meters, and thus get better advise. HealthVault, an initiative of Microsoft, is very careful when it comes to privacy. The electronic health records that patients and their families can share with doctors is completely secured and decoded (em, Dutch). Thus health coaching brands come to life. Now as an initiative of a software company. In the future health coaching brands will especially employ people who 'breathe health'. This is a small step in that direction.