Department store Hema has its own recognisable tune, its own recognisable sound. HEMA has now called people to recreate the tune on the site een nieuw geluid voor de Hema fluit (Dutch, 'A new sound for the HEMA-whistle'). The site itself contains hundreds of objects that all make a sound on a mouse-over. In the middle of the page is the contest in which HEMA fans battle for the favour of other fans. Here you'll find the most-viewed movies, the best movies up to now, etc.Future Vision by Erwin Van Lun on this article
This is how consumers show that they have a clear input in the identity of a brand. Whether it’s a visual logo, a sound logo or a recognisable jingle, if people have been able to contribute they’ll be more involved with the brand. Good publicity stunt, HEMA!