Het Net makes switching easier
Customers of Dutch Internet Service Provider Het Net from now on don't have to commit to a year's subscription any more (dc, Dutch). A typical sign of the development of the network economy. Brands don't buy loyalty through contracts any more (contracts don't lead to emotional loyalty anyway). It is easy to switch between transaction brands. Their service is monitored by coaching brands worldwide and so their quality (value for money) has to be perfect. Het Net with this choice shows it is developing to be a high quality transaction brand. This is a step in that direction.