Fashion brand H&M makes its posters interactive by adding a special 3D bar code to it: a sema code. These codes can be read with modern mobile phones, after which an internet page appears. Then the products shown on the poster can be ordered directly (mb, Dutch). Brands make all their communications interactive. Now through billboard posters, in the future through bathroom advertising and especially also through advertisements in newspapers and magazines. And not just the communication becomes interactive, the products become interactive too. So that in the future, if we see something special, we can always order it in one click. And that worldwide! Impulse purchases thus are made very attractive. This is a small step in that direction.H&M makes interactive posters
Fashion brand H&M makes its posters interactive by adding a special 3D bar code to it: a sema code. These codes can be read with modern mobile phones, after which an internet page appears. Then the products shown on the poster can be ordered directly (mb, Dutch). Brands make all their communications interactive. Now through billboard posters, in the future through bathroom advertising and especially also through advertisements in newspapers and magazines. And not just the communication becomes interactive, the products become interactive too. So that in the future, if we see something special, we can always order it in one click. And that worldwide! Impulse purchases thus are made very attractive. This is a small step in that direction.