At Holidot.com all hotels, bed and breakfasts and holiday homes in Europe are lined up in 7 European languages. With this, it is the biggest, and also the first independent site making all hotel and holiday addresses visible. Travelers can publish their travel reports, which are shown uncensored, and users have the possibility to bookmark favorites, and share them. Accommodation owners (hotels, bed and breakfasts, holiday homes, camp sites, etc) can open their own mini website at Holidot.com for free (mb, Dutch). Thus another travel coaching brand comes to life. In first instance the most important phenomenon will be completeness in the domain, but in a next step it will be most important for us to really have the holidays of our lifetime, every year anew. The relationships with the consumer soon will be the most distinctive factor, but in order to get a relationship, brands will have to know what is out there in the market. We are building that knowledge right now.