Hyves, a Dutch social network, now has an application for the iPhone. The application has an address book with the contact details of all Hyvesfriends. With a press of a button the iPhone user can call his or her friends, mail them, text message them or send a note or PM. Besides that photos made with the iPhone can easily be placed on the Hyvespage and Hyvesphotos can be watched on the iPhone.In a next version a map will be made available. You can use it to see where your friends are. This option, however, won't be available until next year. You'll also be able to see per spot which events there are and which of your friends are already there.
Future Vision by Erwin Van Lun on this article
More and more brands are discovering that there are many more screens beside the TV and the internet. The amount of screens will explode in the coming years and brands will appear on all of them. This is an example of that.
Furthermore we see in this development that technology is disappearing. If there’s anything that’s technical, it’s a phone number. Currently you add your phone number to your Hyves-profile yourself and friends can then call you. Now they still see the number, but later even that won’t be necessary anymore. And in the long term, you won’t know your number anymore either; it’ll be connected to the way you ‘sign up in the virtual world’ and you’ll be able to do that since childhood (so in a decade or so), so you won’t know any better than that it’s all automatic. It’s about wanting to call someone; not dialing a number, but calling someone’s name. That’s hidden in this.