Hyves celebrates the Dutch national holiday Queens Day with nine different logo illustrations: By clicking on the image shown nine different Queens Day illustrations appear in the top left position.
Future Vision by Erwin Van Lun on this article
Brands are further building their brand visualisation. The time that a logo had to stay still is slowly being left behind, but the time a logo had to be consistent is far behind us. Even so there are still a very limited number of brands that dare to experiment with logo illustrations. It is as if this is something only for ‘internet brands’. Any brand can do it. Every brand becomes more congenial by doing it. And it is much cheaper than any above-the-line campaign you can think of . The effect is not yet measurable, there hasn’t been enough research done, but you do get the feeling that it does something with the brand. Brand managers, get going!