Future Vision by Erwin Van Lun on this article
We pay to have the world around us made clearer and easier to handle. With all the opportunities we have for choice we already have, and the multitude of choices that will become available in the future, we will come to realize that we only have one life and that there is a limit to what we can do. This does not give a pleasant feeling. Coaching brands take advantage of this. They stand by our side and help us to make choices. This is a service that we’re happy to pay for. This is just the beginning.