Iens adds paid membership
Dutch restaurant site Iens introduces a paid membership, a sort GoldMember, which offers extra possibilities (em, Dutch). It is the typical development of business models for coaching brands. First all service is free (for example gathering information about certain products or services), then more and more value is added. So much, that at some point we are willing to pay for it. After all, it adds value to our lives. Paid membership is one of the possibilities.