Your Planet Sustainable?Your Tribe Harmonious?Your Life Vibrant?
Future Proof Ideas since 2005, by Erwin van Lun

iFashion: have your avatar try your clothes

iFashion is a virtual fashion store from the Shinsegae chain. At the iFashion site you can create your own avatar with your precise measures, have it try on your clothes online, and order them tailor-made. And not just that: the precise measures of your avatar can be stored on a personal card you can use as a standard for ordering clothes, for example through your mobile phone or through the computer (mf, Dutch). And thus the fashion retail branch is also taking new steps. Now you still have to measure yourself, later there will be all kinds of businesses in shopping streets who, on a commercial basis, will take your measurements and give you color and style advice. They will get a percentage over the clothes you buy, or you just pay a price for the service. Fashion coaching brands, iFashion might develop to be one, will help you anywhere in the world with new fashion advice, based on your earlier purchases, your personal profile, what you are going to do, where you are, what budget you have, and, very important, what your friends think of it. This is a big step in that direction.

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