Recently I joined the Iffps, the International Federation For Professional Speakers. This organization now also appears to animate its logo. Although this is clearly still a trial, there are more and more people within organizations who realize the logo doesn't have to be static. That you can do something with it. That it even attracts attention. This Iffps definitely attracts attention. In the time to come, designers will show us ways to animate the logo, attract attention, have it remembered better, have it communicate brand associations, in a more subtle way. It all goes very slowly (it will be hard to get rid of our old-style brand thinking), but the development is crystal clear.
Update: 2019: Because Flash is no longer supported in modern browsers this animation is no longer visible.